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Don’t Waste Time On Business Cards (And Other Execution Tips)

Sep 19, 2017 - 00:53:23

In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years and teaches us how to go beyond the ideation phase and get in to the mode of doing.

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Using Content Marketing to Become a Thought Leader In Your Industry

Sep 12, 2017 - 00:50:25

On today's episode, you’ll learn how one entrepreneur used content marketing to earn the trust of her industry.

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How to Find Viral Content for Your Brand's Facebook and Instagram Profiles

Sep 5, 2017 - 00:46:07

On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram.

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The Importance of Packaging

Aug 29, 2017 - 00:48:29

On today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!)

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How NOT to Pitch to a Shark

Aug 22, 2017 - 00:48:04

On today's episode you’ll learn how a husband and wife team prepared to pitch to TV's Shark Tank.

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Selling Digital Products: There’s More to It Than High Margins

Aug 15, 2017 - 00:49:02

On today's episode, you’ll learn how a service-based business transitioned from selling digital products to launching physical ones. (And all to the same market!)

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What You Need to Know About Managing a Food-Based Supply Chain

Aug 8, 2017 - 00:41:17

On today's episode, you’ll learn how one entrepreneur wrangled multiple vendors and suppliers to run his perishable food-based supply chain on time.

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Coasting on Current Trends With Kick Push Skate

Aug 1, 2017 - 00:45:38

On today's episode you'll learn how one entrepreneur capitalized on current events.

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How to Sell a Solution to a Problem No One Wants to Talk About

Jul 25, 2017 - 00:54:08

On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product.

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How to Hire Employees 1 through 20 (According to Mizzen+Main)

Jul 18, 2017 - 00:47:31

On today's episode, you’ll learn how Mizzen+Main built a 20-person team without losing their company culture.

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How To Earn A Retailer's Trust So They Can Sell Your Product

Jul 10, 2017 - 00:53:05

On today's episode, you'll learn how one entrepreneur went from selling his product door-to-door to getting an impossible offer on TV's Shark Tank.

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Why One Etsy Seller Started Her Own Store (And Controlled Her Brand)

Jul 4, 2017 - 00:46:52

On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store.

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Why This Entrepreneur Launched... Without Their Flagship Product

Jun 27, 2017 - 00:56:05

On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first.

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Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman

Jun 20, 2017 - 00:26:37

On a special episode of Shopify Masters we sit down with Ben Kaufman, the head of BuzzFeed's Product Lab, to understand the future of commerce.

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How One Entrepreneur Got Her Cakes Into a 1,000 Grocery Stores

Jun 13, 2017 - 00:48:17

On today's episode, Funcakes's Kimberly Aya explains how she scaled her business by going offline.

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Always Be Testing

Jun 6, 2017 - 00:56:10

On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.)

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Why This Plant-Based Business Went After Low-Hanging Fruit

May 30, 2017 - 00:51:31

In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers.

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Finding Partners to Help Grow Your Brand

May 23, 2017 - 00:54:41

On today's episode, an entrepreneur shares how her company identifies brands to partner with.

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Live from Shopify's Unite 2017 Conference

May 16, 2017 - 00:22:46

On a special takeover of Shopify Masters, we unpack the major Merchant-facing product announcements made at Unite 2017, Shopify's Partner & Developer Conference.

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How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads

May 2, 2017 - 01:02:58

On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience.

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How to License Properties From Anime and Video Game Makers

Apr 25, 2017 - 00:51:02

On today's episode, Sanshee's Sarah Fetter shares how she negotiates merchandise deals with the hottest anime and video game properties.

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How to Drive Sales By Partnering With Existing Communities

Apr 18, 2017 - 00:46:44

On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products.

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How to Bounce Back When Your Kickstarter Campaign Fails

Apr 11, 2017 - 00:58:11

On today's episode, we learn how Sideclick's Jenn & Brett Epstein relaunched their business with an improved product after their first Kickstarter campaign failed.

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Going Undercover to Understand Your Customers

Apr 4, 2017 - 00:42:12

On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores.

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How to Build a Luxury Brand From Scratch

Mar 28, 2017 - 00:53:22

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

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Bringing an Existing Solution to a Market That Didn't Know About It (Yet)

Mar 23, 2017 - 00:56:53

oVertone keeps your fantasy hair looking bright. On today's episode, oVertone's Liora Dudar and Maegan Scarlett share how they solved a problem their customers never knew they had.

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How to Speak to Your Fanbase

Mar 21, 2017 - 00:48:14

UI Stencils sells tools for software developers. On today's episode you’ll learn how to speak to your fanbase to drive sales.

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Why Fit Matters More Than Form or Function

Mar 16, 2017 - 00:51:36

Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else, fit.

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A Viral Video Led to Over $200,000 in Sales, Here's How

Mar 14, 2017 - 00:58:02

One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales.

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How to Streamline Years of Content Marketing

Mar 9, 2017 - 00:59:40

On today's episode, Sublime Stitching's Jenny Hart shares how she streamlined her content making workflow.

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Learning The Fine Art of... Flipping

Mar 7, 2017 - 00:40:04

On today's episode, Empire Flippers cofounder Justin Cooke explains the nuances of flipping online businesses.

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Why You Should Figure Out Your Brand, Fast

Mar 2, 2017 - 00:55:00

Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start.

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How to Court VC Funding to Scale Your Business

Feb 28, 2017 - 00:54:19

On today's episode, Dah Makan's Jonathan Weins explains how they courted Angel and VC funding, and grew their startup to over 40 employees.

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Entering TV's Shark Tank (But Not For the Reasons You Think)

Feb 23, 2017 - 00:47:26

Deals! Sharks! Coozies! On today's episode, Freaker USA's Lauren Krakauskas shares why they went on ABC's Shark Tank, when a deal was the last thing on their minds.

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Building a Bigger Business

Feb 21, 2017 - 00:36:16

On a special episode of Shopify Masters, Goldie Blox's Debbie Sterling talks about winning Shopify’s 3rd Build a Business competition, and her role as a mentor in the upcoming Build a Bigger Business.

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You Don't Have to Know it All to Make it Scale

Feb 16, 2017 - 00:49:10

Kisstixx sells a lip balm that adds a little chemistry to every kiss. On today’s episode, Kisstixx's Dallas Robinson explains how he used online ads to drive traffic to... offline retail stores. Plus, we debut a new format!

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The Power of Crowds

Feb 14, 2017 - 00:57:16

Robo wants to make 3D printing accessible for everyone. On today's episode, Robo's Braydon Moreno shares how he uses video ads to power a $4.7 million business.

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Finesse the Pug (Through Facebook Ads)

Feb 9, 2017 - 00:53:37

On today's episode, you’ll learn how The Passionate Pug's Kwaku Nornoo used Facebook to launch a six figure business.

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A Branding Dilemma

Feb 7, 2017 - 01:01:32

Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products.

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When it Comes to Traffic, Less is S'More

Feb 1, 2017 - 00:56:49

Edoughble is not your cookie-cutter cookie dough company. On today’s (delicious) episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic.

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Walk Like an Animal (Lover), Talk Like an Animal (Lover)

Jan 30, 2017 - 00:54:19

DoToly makes affordable animal jewellery, gifts, and home decor. On today's episode DoToly's Cindy Chan shares how success comes from speaking your customer’s language.

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Paracable.com Drove 40,000 Visitors a Day Before Having Any Inventory

Jan 26, 2017 - 00:57:26

On today’s episode you’ll learn from an entrepreneur that drove 40,000 visitors a day before ever having a product in inventory. In this episode you'll learn: 1. How to know when you have the right timing for launching a product. 2. How to determine if a PR agency will be a good fit for your business. 3. How to turn angry customers into rabid fans.

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TheFeelGoodLab.com’s Keys to Early Success on Amazon

Jan 24, 2017 - 01:04:38

In this episode you’ll learn from an entrepreneur that has figured out how to generate early success on Amazon. In this episode you'll learn: 1. How to successfully crowdsource a logo on 99Designs. 2. How to effectively communicate with a designer when you yourself aren’t a designer. 3. The key Amazon SEO factors for increasing your product listing’s ranking.

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Why TomboyX.com Tripled Revenue When They Focused On Just One Product Line

Jan 19, 2017 - 00:47:46

On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line. In this episode you'll learn: 1. How to determine the right mix between manufacturing versus private labeling. 2. How to determine if a manufacturer can scale with you as you grow. 3. Lessons learned from barely meeting a Kickstarter fundraising goal.

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TheMemeBible.com Used Tumblr to Generate $200,000 in Sales in 3 Weeks

Jan 17, 2017 - 00:49:08

On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks. In this episode you'll learn: 1. The difference between working with influencers on Tumblr versus Instagram. 2. Why you should keep your copy brief when running retargeting ads. 3. How to come up with content marketing ideas around your product.

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How to Launch a Successful Amazon Business in 2017 with Andrew Youderian

Jan 12, 2017 - 00:35:33

On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners. In this episode you'll learn: 1. What kind of products do well on Amazon. 2. How to build a high converting product page on Amazon. 3. How to use Amazon paid ads.

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Successfully Launch Into Amazon Using Shopify’s Latest Integration

Jan 10, 2017 - 00:59:15

On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it. In this episode you'll learn: 1. The difference between being a reseller and a brand when selling on Amazon. 2. How to kick off the sales machine on Amazon. 3. How to improve your ranking on Amazon’s product listings.

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How DrainStrain.com Got Into 1200 Home Depots

Jan 5, 2017 - 00:35:31

On today’s podcast you’ll learn from an entrepreneur that sold his product into 1,200 Home Depots. In this episode you'll learn: 1. The criteria this entrepreneur uses to kill 100s of ideas. 2. What makes a product attractive to a big box buyer. 3. The difference between selling on Zulilly versus Amazon.

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DistilUnion’s Lessons Learned from Launching Their $2 Million Business on Amazon

Jan 3, 2017 - 00:55:55

In this episode you’ll hear the lessons learned from an entrepreneur duo that launched a $2 million business on Amazon. In this episode you'll learn: 1. What goes into a feasibility analysis to determine if a product will be profitable or not. 2. What to focus on to make your listing more discoverable and sell more on Amazon. 3. How to identify which marketing channels you should focus on.

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Why CoralaCashmere.com Started Promoting to Local Print Media

Dec 29, 2016 - 00:51:25

On today’s episode you’ll learn from a husband and wife entrepreneur team that started promoting through business through local print media. In this episode you'll learn: 1. How to get factories to invest in you when you are just a small time client. 2. How to make sure that you have a strong foundation with your business partner. 3. How to cater your pitch to specific media outlets.

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BlendersEyewear.com Used Insta Meets to Grow Their $2 Million Business

Dec 27, 2016 - 00:53:19

In this episode you’ll learn from an entrepreneur that built a $2 million dollar business by working with influencers he met through in-person Instagram meetups. In this episode you'll learn: 1. How to network with photographers to get great photos of your products for free. 2. What are Insta Meets and how can you find an influencer through an Insta Meet. 3. How to collaborate with other brands to raise your own brand’s credibility.

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SnowboardAddiction.com Built a $1 Million Business By Creating and Boosting Facebook Videos

Dec 22, 2016 - 00:43:59

On today’s podcast you’ll learn from an entrepreneur that built a $1 million business by creating and promoting videos on YouTube and Facebook. In this episode you'll learn: 1. How to drive customers from your videos to your email list. 2. Why negative comments on YouTube videos can be a good thing. 3. How to decide what content you should give away for free and what you should be charging for.

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StartupDrugz.com Launched a Million Dollar Business Starting with ProductHunt.com

Dec 20, 2016 - 00:59:24

On today’s podcast you’ll learn about an entrepreneur that launched a million dollar t-shirt business starting with ProductHunt. In this episode you'll learn: 1. How to know if there’s room in the market for your t-shirt brand. 2. The traffic and sales impact of being highly ranked on ProductHunt. 3. How to warm up cold Facebook Ad traffic.

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10 Years of Consistency to Build SunnysHair.com Into a Sustainable 6 Figure Business

Dec 15, 2016 - 01:04:09

On today’s podcast you’ll learn from an entrepreneur that believes to be successful you must only focus on what you can do consistently. In this episode you'll learn: 1. The benefits of having a brick and mortar presence. 2. Why you have to have the perception that you have everything in stock when owning a physical store and how it’s different when you’re running an online store. 3. How to grow an email list by running and promoting giveaways.

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How StretchEventTents.com Uses a Rotation Program To Innovate The Company

Dec 13, 2016 - 01:01:14

On today’s episode you’ll learn from an entrepreneur that breaths new life into his company by doing 3 month rotations with his employees. In this episode you'll learn: 1. Why you should create a shopping cart for your customers over the phone. 2. What is the most important contribution you can give to your sales team. 3. Why you should pay more attention to industries outside of your own.

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Why ZootilityTools.com Launched a Kickstarter Just to Break Even

Dec 8, 2016 - 00:51:21

On today’s episode you’ll learn why an entrepreneur chose to launch on Kickstarter just to break even. In this episode you'll learn: 1. What makes one product more likely to succeed than others. 2. The rule of thumb for pricing for retail. 3. How to create packaging appropriate for retailers.

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How TheBeardKing.com Generates 7 Figures in Sales Using Video Content

Dec 6, 2016 - 01:05:31

On today’s episode you’ll learn from two entrepreneurs that created a 7 figure business using video content. In this episode you'll learn: 1. Why you should first solve a problem and then build a brand around the problem. 2. How to plan a content calendar for video content. 3. Why you need to be on Amazon to combat copycats.

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How CWPencils.com Makes a Profit Selling Pencils Online

Dec 1, 2016 - 00:47:18

On this episode you’ll learn from an entrepreneur that’s created a profitable business selling pencils online. In this episode you'll learn: 1. How to do market research when there’s not much data available. 2. Why you should sell stories instead of products and how to sell stories. 3. Why you might not want to carry all the products from a single brand.

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Launching a $2 Million Business By Syndicating Epic Content

Nov 29, 2016 - 01:00:53

On today’s podcast you’ll learn from two entrepreneurs that launched a $2 million business with the help of syndicating epic content. In this episode you'll learn: 1. What to look for when you’re coming up with profitable business ideas. 2. Why you should focus on making money first and then on your passion projects. 3. What’s involved in an ecommerce business sale.

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OriginalGrain.com’s First Time Entrepreneurs Launched a $15 Million Watch Company

Nov 24, 2016 - 00:58:33

On this episode two first time entrepreneurs join us to talk about how they started a $15 million watch company with one founder in China. In this episode you'll learn: 1. Why one of the founders moved to China to start a business. 2. Why you should launch on Kickstarter even if you already have a completed product. 3. How to price your products correctly.

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Beardo.com’s List of Criteria to Create Giftable Products During The Holiday Shopping Season

Nov 22, 2016 - 00:54:54

On today’s episode, you’ll learn an entrepreneur’s list of criteria to create a giftable product during the holiday shopping season. In this episode you'll learn: 1. How to promote your product through college and university newsletters. 2. How to personalize just enough when pitching to publications. 3. The process for selling your product as a promotional product.

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Black Friday and Cyber Monday Lessons Learned From a $40 Million Makeup Business

Nov 17, 2016 - 00:51:54

On today’s podcast you’ll learn from the Director of Technology at a $40 million Shopify business on how they’re preparing for Black Friday and Cyber Monday. In this episode you'll learn: 1. What it’s like to run 20 Shopify installations. 2. What it means to think about your operations as its own product. 3. How to manage a successful partnership with outsourced digital marketers.

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Building a Personal Brand and Business Brand With BikiniLuxe.com

Nov 15, 2016 - 00:52:15

On today’s podcast you’ll learn from an entrepreneur that’s building a personal brand and a business brand at the same time. In this episode you'll learn: 1. How to outsource your content marketing. 2. The difference between managing a team of interns versus a team of employees. 3. How to use Polyvore to drive traffic and sales.

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How the Founder of TarDisk.com Turned Around a Quickly Decline Business

Nov 10, 2016 - 00:55:50

In this episode you’ll learn from an entrepreneur that made $200,000 in 6 months to pay for graduate school, then hired a CEO to run his business and ended up having to come back to save his business. In this episode you'll learn: 1. How to get the most out of an MBA program and how to run a business while pursuing an MBA. 2. How to run a hyper-targeted and successful YouTube advertising campaign. 3. The pros and cons of paying employees through equity versus commission.

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Why Less Is More For VraiAndOro.com’s $2 Million Business

Nov 8, 2016 - 00:47:54

In this episode you’ll learn from an entrepreneur that believes that removing products from your store can lead to more sales. In this episode you'll learn: 1. What is brand identity and how to develop your company’s brand identity. 2. Why it’s important and how you can create a story to successfully launch new products. 3. When to use Instagram stories.

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How StitchLeggings.com Created Customer Avatars to Sell Thousands of Leggings to Men

Nov 3, 2016 - 00:53:44

In this episode you’ll learn from an entrepreneur that creates customer avatars for all of his marketing. In this episode you'll learn: 1. What kind of questions you should ask your customers to learn more about your market. 2. How to develop your customer avatar. 3. How to encourage and rewards influencers to drive more sales.

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The Power of Video To Educate Customers on Inkbox.com’s Innovative Tattoos

Nov 1, 2016 - 00:39:22

In this episode you’ll learn from an entrepreneur that uses the power of video to educate their customers. In this episode you'll learn: 1. Why it’s OK to do things that aren’t scalable at first. 2. Why you need video for a unique product. 3. Why success on Kickstarter can be a double-edged sword.

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GetNadeef.com’s $100K Business From Calling Cart Abandoners

Oct 27, 2016 - 00:55:50

In this episode, you’ll learn from an entrepreneur that’s built a $100,000 business from picking up the phone and calling cart abandoners. In this episode you'll learn: 1. How to use Facebook ads to validate if there are any “signs of life” for your market. 2. How to use question-based selling. 3. What you should say when you are calling cart abandoners.

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The Chillest 7 Figure Business Owner

Oct 25, 2016 - 00:53:19

In this episode you’ll hear from one of the chillest 7 figure business owners that’s built a business where he doesn’t even work every day. In this episode you'll learn: 1. Why your business becomes less flexible when you increase your product catalog. 2. How getting creative with themed promo codes helps drive sales. 3. How to attract customers to buy directly from you instead of another marketplace by offering bundle deals.

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BarbellApparel.com Bootstrapped to Sell 40,000 Pairs of Pants

Oct 20, 2016 - 00:55:23

In this episode you’ll learn how an entrepreneur completely bootstrapped a business that has now sold 40,000 pairs of pants. In this episode you'll learn: 1. Why you should manufacture locally first and then outsource overseas. 2. The foundations companies should build when you’re just starting out. 3. How to keep in contact with your customers after your Kickstarter campaign ends.

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How Rhone.com Launched to $80K in Sales With a Manually-Built Mailing List

Oct 18, 2016 - 00:58:56

In this episode you’ll learn how an entrepreneur built a mailing list manually and launched to $80,000 in sales. In this episode you'll learn: 1. How to identify if an idea can actually be a profitable business. 2. Why you don’t need to create a completely innovative idea, but just make an existing one marginally better. 3. How to get into an industry that you know nothing about.

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How ThinkCrucial.com Manages an 8 Figure Ecommerce Business on Multiple Platforms

Oct 13, 2016 - 00:47:04

In this episode you’ll learn from an entrepreneur that’s built an 8 figure business and manages selling on multiple platforms with a small team. In this episode you'll learn: 1. Why choosing a manufacturer is not just about who can give you the lowest price. 2. How to find people to hire for a business so that you can step away from the business. 3. How to write product descriptions differently depending on the marketplace you’re selling in.

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Talking to Customers One-on-One Helped Carbon6Rings.com Build a $1.7 Million Business

Oct 11, 2016 - 00:59:29

In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business. In this episode you'll learn: 1. How to get feedback from products you give away for free. 2. How to look out for predatory vendors when you’re just starting up. 3. What makes a high converting Kickstarter video.

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Starting a Digital Nomad Business Traveling From Medellin to Austin to Chiang Mai

Oct 6, 2016 - 00:57:25

In this episode, you’ll learn from an entrepreneur that started a business as a digital nomad in Chiang Mai Thailand. In this episode you'll learn: 1. What kind of questions to ask to get the right feedback when testing a product. 2. How to stand out when reaching out to influencers with your product. 3. Why it’s better to launch all your marketing at once rather than over several weeks.

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KharaKapas.com Started a $1,500/Day Business Even Though She Doesn’t Like Taking Risks

Oct 4, 2016 - 00:55:17

In this episode, you’ll learn from an entrepreneur that stated a $1,500 per day business ever though she doesn’t like taking risks. In this episode you'll learn: 1. How to break through self doubt in entrepreneurship. 2. How to start a business when you don’t like taking big risks. 3. Why it might not be a good idea to collaborate with other brands.

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How HappilyEverBorrowed.com Uses Style Quizzes to Convert Customers

Sep 29, 2016 - 00:51:42

In this episode, you’ll learn from an entrepreneur that uses style quizzes to convert customers and collect highly useful customer data. In this episode you'll learn: 1. How to start a rental business. 2. How to create a quiz to convert customers. 3. How to find and work with high quality interns.

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InkwellPress.com Promotes Lead Magnets Using Facebook to Build a 7 Figure Business

Sep 27, 2016 - 00:55:32

In this episode, I talk to an entrepreneur that uses lead magnets to build a 7 figure business. In this episode you'll learn: 1. How to turn your passion into a business. 2. How and why you should work backwards when working towards a goal. 3. How to know what kind of lead magnets to create and how to promote them using Facebook.

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Minaal.com Started a Digital Nomad Business

Sep 22, 2016 - 00:57:14

In this episode, I talk to an entrepreneur that started a completely digital nomad business. In this episode you'll learn: 1. How they invested $100,000 creating their product. 2. How to overcome the challenges of starting a business while traveling. 3. What kind of prep you need to do before launching your first Kickstarter campaign.

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Why QwerkyWriter.com Focused On Early Adopters First

Sep 20, 2016 - 01:02:08

In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product. In this episode you'll learn: 1. How to manage all the feedback you’ll get when running a Kickstarter campaign. 2. Why you want to go after the hardcore early adopter demographic first before promoting your product. 3. What should you do if you encounter copycats.

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From Broken Watches to a $1 Million Custom Watch Business

Sep 15, 2016 - 01:02:01

In today’s episode you’ll learn from an entrepreneur that launched a business following the lean startup methodology. In this episode you'll learn: 1. What it’s like to scrap an entire business to start a new one. 2. What is the lean startup methodology and how to use it to quickly launch a business or product line. 3. What are key tests every ecommerce site should run.

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Working with “Micro Influencers” Helped Thuggies.com Build a Half Million Dollar Business

Sep 13, 2016 - 01:02:08

In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers. In this episode you'll learn: 1. How to validate a product that no one has ever seen before. 2. Why you should force customers to buy from you online even if you meet them offline. 3. What are micro influencers, how to find them and how to work with them to promote your business.

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CampusProtein.com Powers Their Multi Million Dollar Business With a Nationwide Rep Program

Sep 8, 2016 - 00:48:43

In this episode you’ll learn from an entrepreneur that built out a nationwide rep program that’s helped them build a multi million dollar business. In this episode you'll learn: 1. How to build, manage and motivate a nationwide rep program. 2. What kind of guidance to give your first salesperson. 3. How to identify the areas of your business that will have the biggest impact on your growth.

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How Running FB Ads to a Kickstarter Campaign Led to $800K In Funding

Sep 6, 2016 - 00:51:44

In this episode you’ll learn how an entrepreneur used Facebook ads to promote a Kickstarter campaign that raised $800,000. In this episode you'll learn: 1. What is rapid prototyping and how to use it to design your products. 2. How to make sure you’re ONLY focused on solving your customer’s main problem. 3. When do you know when your prototype is ready to bring to the market.

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CraftAndMason.com Turned a Hobby Into a Business That’s Doubled In Growth Every Year

Sep 1, 2016 - 00:54:18

In this episode you’ll learn from an entrepreneur that turned his hobby into a business that’s doubled in growth every year. In this episode you'll learn: 1. How to find out if your hobby is worth turning into a business. 2. How to stay disciplined in your business spending. 3. How to make sure you’re not burning yourself out from running a business with a day job.

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Hickies.com Set up Their Business To Scale To 50 Countries

Aug 30, 2016 - 00:48:30

In this episode you’ll learn from an entrepreneur that set up his business so that it could quickly scale to 50 countries. In this episode you'll learn: 1. How to plan out a massive project when you don’t have the time. 2. How they were able to secure 70 patents for their business. 3. What logistics to set up when you’re entering a new geography or market.

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Why CoquetteCouture.com Needed To Open a Physical Store

Aug 25, 2016 - 01:01:47

In this episode, you’ll hear from an entrepreneur that went from ecommerce to opening a physical store. In this episode you'll learn: 1. How to sell face to face when you’re not used to it. 2. What to do if you’re selling products that you’re not passionate about but your customers are. 3. What’s involved in the buying process when running a retail store.

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WallsNeedLove.com Drives 93% of their Social Traffic From Pinterest

Aug 23, 2016 - 00:57:34

In this episode you’ll learn how a company drives 93% of their social traffic from Pinterest. In this episode you'll learn: 1. How to work with bloggers to promote your product and get amazing product photos. 2. How to work with bloggers to promote your product and get amazing product photos 3. Why you should have an organic pinning strategy before promoting Pinterest pins.

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How WaxAndWick.co Drives Traffic From Reddit Without Pitching

Aug 18, 2016 - 01:02:04

In this episode you’ll learn how 3 co-founders drive traffic from Reddit without coming across too salesy. In this episode you'll learn: 1. How to delegate tasks to your team and ensure the work gets done. 2. How to know if you should find a partner or outsource. 3. How to avoid getting burned when posting your business on Reddit.

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MoabProvisions.com Sold 6 Figures By Going Door to Door With Retailers

Aug 16, 2016 - 00:49:28

In this episode you’ll learn from an entrepreneur that sold 6 figures by going door to door with retailers. In this episode you'll learn: 1. How to get honest feedback from friends and family. 2. How to get meetings with key retail decision makers. 3. What does a business agreement with an affiliate look like.

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NerdWax.com Turned Down 2 Shark Tank Offers and Built a $1 Million Business

Aug 11, 2016 - 01:03:52

In this episode you’ll learn from an entrepreneur that went on Shark Tank and turned down 2 offers but still built a million dollar business. In this episode you'll learn: 1. How to finally take action on your business or product idea. 2. How to reverse engineer a life you want. 3. What is the optimal price point for Kickstarter.

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ThisIsGround.com Launched A Catalog of Original Products in Just 3 Years

Aug 9, 2016 - 00:55:43

In this episode you’ll learn from an entrepreneur that launches new products very quickly. In this episode you'll learn: 1. Why an original product needs to have familiar elements. 2. How to balance your day job with your passion project and how to keep them separate. 3. How to project how much inventory to have on hand.

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MissionBelt.com Started a Business That’s Donated $1 Million To Other Entrepreneurs

Aug 4, 2016 - 00:48:34

In this episode you’ll learn from an entrepreneur that started a business that’s also donated $1 million to other aspiring entrepreneurs. In this episode you'll learn: 1. Why you should find a business you can afford to fund yourself. 2. Where you should look towards first to improve your supply chain. 3. How to approach and pitch a retailer.

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How OldGuysRule.com Targets Baby Boomers

Aug 2, 2016 - 00:52:53

In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers. In this episode you'll learn: 1. How to identify brands to license from. 2. What does a licensing deal look like and how to set one up that’s beneficial for you. 3. How to successfully start an online community for your brand.

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Huel.com Used a PR Agency to Kickstart a 2 Million Pound Business

Jul 28, 2016 - 00:54:56

In this episode, you’ll learn from an entrepreneur that used a PR agency to kickstart a 2 million pound business. In this episode you'll learn: 1. What are the signals to look out for to determine if you are in a growing industry. 2. How to use a PR agency to kickstart a marketing plan. 3. What you need to prepare before working with a PR agency.

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ColorIt.com Used Amazon as a Proving Ground to Build a $2.5 Million Business

Jul 26, 2016 - 01:01:40

In this episode you’ll learn from an entrepreneur that used Amazon as a proving grounds to build a $2.5 million business. In this episode you'll learn: 1. How to use Amazon reviews to figure out how to improve on an existing product. 2. What is consumerability and why you want to sell a product that has consumerability. 3. How they’re using the free + shipping model to get customers to make more profitable purchases later.

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Kit Built a Virtual Marketing Employee That Costs $10 a Month

Jul 21, 2016 - 00:49:15

In this episode you’ll learn from an entrepreneur that developed an app that was acquired by Shopify. In this episode you'll learn: 1. How to decide if you should jump into your business full time. 2. How to use your competition to motivate you rather than overwhelm you. 3. How to find advisors for your business and how to work with them.

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AbsPancakes.com Shark Tank Results: 1 Year of Sales in 1 Month

Jul 19, 2016 - 01:06:40

In this episode you’ll learn from an entrepreneur that started by selling digital products and then transitioned into physical products. In this episode you'll learn: 1. Why you might want to start with a physical product instead of a digital product for your first business. 2. How this entrepreneur was able to start a business simply through hashtags on Instagram. 3. How to connect with influencers and get them to work with you to cross-promote.

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The Testing Framework Brooklinen.com Used To Build a $10 Million+ Business

Jul 14, 2016 - 00:57:17

In this episode we’ll hear from an entrepreneur that created a testing framework he used to build a $10 million business. In this episode you'll learn: 1. How to survey people in person to validate a product or business idea. 2. How to differentiate yourself in a competitive marketplace. 3. How to find and hire people that are smarter than you.

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FindlayHats.com Drove $28K from 1 Viral Reddit Post

Jul 12, 2016 - 01:03:37

In this episode you’ll learn how an entrepreneur drove $28,000 from 1 viral reddit post. In this episode you'll learn: 1. How to validate a product on Instagram. 2. How to balance life as a freelancer while launching a product business. 3. What are magic moments and how to create them for your customer.

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Cotopaxi.com Uses In-Person 24-Hour Events To Market Their Vision and Brand

Jul 7, 2016 - 00:56:52

In this episode you’ll learn from an entrepreneur that runs in-person 24-hour events to market their vision and brand. In this episode you'll learn: 1. How to attract smart people to your team. 2. What is a public benefit corporation and how can it help your business. 3. How to prepare to launch your own in-person events.

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Your Brand’s Competitive Edge Doesn’t Have To Be In Your Product

Jul 5, 2016 - 00:52:14

On today’s podcast you’ll learn from an entrepreneur that believes that your competitive edge actually does not have to be your product. In this episode you'll learn: 1. What red flags to look for when sourcing products overseas. 2. Why you don’t need to sell a completely original product. 3. How to improve your decision making to start making decisions faster.

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Bee-High.com Built and Marketed A Side Business Using Tumblr

Jun 30, 2016 - 01:08:52

On today’s podcast you’ll learn from an entrepreneur that’s building a business on the side and driving traffic from Tumblr. In this episode you'll learn: 1. How and why to get deeply involved with communities before launching your business. 2. How to deal with the lack of energy and momentum when working a day job and starting a business on the side. 3. What is private label dropshipping and why it might be better than traditional dropshipping.

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Persistence, Not Passion, Helped GetFitBook.com Sell Over Half a Million Books

Jun 28, 2016 - 01:01:21

On today’s podcast you’ll learn from an entrepreneur that argues that persistence is more important than passion and how it helped her sell over half a million books. In this episode you'll learn: 1. What is analysis paralysis and how to combat it. 2. How to promote the content you create. 3. Why you should feature your customers rather than your products when getting PR.

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The Formula LuxyHair.com Used To Grow a 2.8 Million Subscriber YouTube Channel

Jun 23, 2016 - 00:58:19

On today’s episode you’ll learn from an entrepreneur that launched a YouTube channel that has grown to nearly 3 million subscribers. In this episode you'll learn: 1. The difference between self-employment and being a business owner. 2. Why freedom is tough to manage. 3. How to sell without selling.

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GlowRecipes.com Gets Publicity By Being a Thought Leader

Jun 21, 2016 - 00:47:16

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A $3 Million 4-Hour A Day Business

Jun 16, 2016 - 00:53:18

On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day. In this episode you'll learn: 1. Why you should drive your non-English speaking customers to Amazon. 2. Why they redo their website from scratch every year. 3. Why you should buy Facebook ads in Europe rather than in the US.

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How TinyHandsOnline.com Studies Their Customers Using Facebook

Jun 14, 2016 - 01:00:33

On today’s podcast you’ll learn from an entrepreneur that uses Facebook posts to get feedback from her customer without them knowing. In this episode you'll learn: 1. How to balance what you want versus what your customers want. 2. How to get valuable feedback and data out of social media. 3. How to sell a product that requires the sense of smell online.

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BentoAndCo.com Partners With YouTubers and Bloggers To Drive Traffic and Sales

Jun 9, 2016 - 00:51:16

On today’s podcast you’ll learn from an entrepreneur that partners with YouTubers and bloggers to drive traffic and sales to his store. In this episode you'll learn: 1. Why showing the behind-the-scenes of your business can be great content for your customers. 2. The differences between selling to the European, US and Japanese markets. 3. How to analyze if a YouTuber will be a good fit for your product and brand.

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The Power of Routines and Habits and How They Help Build FaucetFace.com

Jun 7, 2016 - 00:56:25

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How Greats.com Built a Brand With a 50% Repeat Purchase Rate

Jun 2, 2016 - 00:49:28

On today’s podcast you’ll learn from an entrepreneur that built a brand with a 50% repeat purchase rate. In this episode you'll learn: 1. What is a Net Promoter Score and how to measure it. 2. Why you should not post product shots on Instagram. 3. How to customize your pitch to get press to feature you.

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Is Crowdfunding The Right Move For Established Brands?

May 31, 2016 - 00:49:46

On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund. In this episode you'll learn: 1. How they used Kickstarter to come up with their own product idea. 2. How they A/B test their Facebook ads. 3. When to use Facebook ads and when to use Instagram ads.

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ABookApart.com Built a Business With a 100% Remote Team

May 26, 2016 - 01:02:04

On today’s podcast you’ll learn from an entrepreneur that built a business with 100% remote team. In this episode you'll learn: 1. Why to hire someone full time when you are still working your day job. 2. How to communicate with a remote team. 3. How to work backwards to achieve your goals.

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How BrilliantBusinessMoms.com Uses Pinterest To Power Her Business

May 24, 2016 - 01:00:09

On today’s podcast you’ll learn from an entrepreneur that uses Pinterest to drive the majority of her sales. In this episode you'll learn: 1. How to balance building an audience and creating and selling products. 2. How she created a viral giveaway that resulted in 7,000 new email addresses. 3. What are Pinterest group boards and how to work with them to drive traffic.

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The Power of Positioning and How It Helped NeedWant.com Build a $2.5 Million Business

May 19, 2016 - 00:50:17

On today’s podcast you’ll learn from an entrepreneur that’s launched a $2.5 million portfolio of single-product stores. In this episode you'll learn: 1. How they came up with and tested their positioning using Facebook ads. 2. Why you should meet with manufacturers in person. 3. The pros and cons of being completely transparent with your business’s numbers.

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TryTheWorld.com Grew from 500 to 50,000 Subscription Box Customers

May 17, 2016 - 00:49:33

On today’s podcast you’ll learn from an entrepreneur that grew a subscription service from 500 to 50,000 customers. In this episode you'll learn: 1. The benefits of offering an annual subscription plan. 2. How they use Facebook Lookalike audiences to target their ads. 3. What is churn rate and why it will be crazy at the beginning and stabilize over time.

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SheFit Beats Competition By Doing Just One Thing Better Than Everyone Else

May 12, 2016 - 01:03:47

On today’s episode you’ll learn from an entrepreneur that trimmed the fat from her business and focused on just doing one thing better than her competitors. In this episode you'll learn: 1. What is the patent process like and why you might want to get one for your product. 2. What Daymond John’s team did to improve their manufacturing process. 3. How can rapid growth put you out of business.

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ForeverSpin.com Discovered Untapped Customer Bases on Crowdfunding Sites

May 10, 2016 - 00:55:51

On today’s podcast you’ll learn from an entrepreneur that set up ahotline for feedback during their Kickstartercampaign.In this episode you'll learn:1. The criteria they used to figure out what they wanted tosell.2. How to attract non-English speaking Kickstarter backers to yourcampaign.3. Whyyou want to launch on both Kickstarter andIndiegogo.

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How CivilEstimator.com Uses Shopify To Sell Services

May 5, 2016 - 00:55:01

On today’s podcast you’ll learn from a B2B entrepreneur that sells his services through Shopify. In this episode you'll learn: 1. How to use Shopify to collect payments as a service provider. 2. Why cash is king over profits and revenue. 3. Where you should look to improve your business’ cash flow.

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The Slow Grind of PR and How It Got CombatFlipFlops.com On Shark Tank

May 3, 2016 - 00:44:56

On today’s podcast you’ll learn from an entrepreneur that manufactures his products in conflict affected areas. In this episode you'll learn: 1. Why you want to find a PR firm that’s the same size as your business. 2. Why you might want to consider outsourcing to countries like Afghanistan and Colombia. 3. How to work with existing businesses in your industry to cut down on the learning curve.

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How PrideDesignz.com uses Facebook Fan Pages To Average $30K/Month In Sales

Apr 28, 2016 - 01:07:13

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Pragmatism vs. Passion: How RightChannelRadios.com Chose Their Niche

Apr 26, 2016 - 00:53:47

On today’s podcast you’ll learn from an entrepreneur that took a very pragmatic approach to choosing his niche and how you can be successful even if you’re not passionate about the product itself as long as you have a passion for business. In this episode you'll learn: 1. How to prepare when you’re thinking about making the jump from the 9-to-5 to working on your business full time. 2. Why it’s critical and what does it mean to add meaningful value when you’re dropshipping. 3. How to create content when you don’t know anything about the industry.

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Knoxlabs.com Validated Using a Splash Page And Made $2.9 Million in 2015

Apr 21, 2016 - 00:47:37

On today’s podcast you’ll learn from an entrepreneur that tested the market with a splash page and very quickly presold 500 products. In this episode you'll learn: 1. How to use a splash page to validate the market. 2. What to do when you are not able to fulfill preorders in time. 3. The cash flow issues and how to handle them when you’re scaling up.

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How AirTailor.com Uses Conversational Commerce to Sell via Text Message

Apr 19, 2016 - 00:57:54

On today’s podcast you’ll learn from an entrepreneur that sells his services through text messages. In this episode you'll learn: 1. Why they decided to rebrand their company over the next year. 2. What obstacles they’re overcoming as they’re rebranding and what they wish they did differently. 3. How they sell their services through text messages and what apps they use to do it.

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ImpactMouthguards.com Built a Mid 6-Figure Business By Giving Away Their Products

Apr 14, 2016 - 00:42:28

On today’s podcast you’ll learn from an entrepreneur that wants to give over 500 products away this year and why he believes it’ll increase his sales. In this episode you'll learn: 1.

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The Hidden Costs of Fulfillment After CandylabToys.com Raised $118K on Kickstarter

Apr 12, 2016 - 00:58:46

On today’s podcast you’ll learn from an entrepreneur that ran into hidden logistic costs and what he recommends you look out for. In this episode you'll learn: 1. How to approach your personal network to promote your product. 2. Why the hidden costs in logistics are especially dangerous. 3. Why you should figure out how much it costs your manufacturer to produce your products.

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Build a Business Winner Leesa.com Proclaims That Ecommerce Is a Numbers Game

Apr 7, 2016 - 00:58:30

On today’s podcast you’ll learn from two entrepreneurs that partnered to take on a $14 billion industry. In this episode you'll learn: 1. How they were able to get to $1 million by their 2nd month. 2. What is the Salary Drug, why you might be hooked on it and how to break free from it. 3. How to know what you should do when your business is stagnating.

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SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing

Apr 5, 2016 - 00:50:23

On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: 1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. 2. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.

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The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed

Mar 31, 2016 - 00:51:46

On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: 1. How to find out what product features your customers care about. 2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals.

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Live from Shopify UNITE: Sales Channels, Buy Buttons and the Future of Commerce

Mar 29, 2016 - 00:55:46

On today's podcast you'll hear from Shopify insiders on the latest features including sales channels, buy buttons and their take on the future of commerce.

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Lessons From RhinoCameraGear.com And Their 6 Kickstarter Campaigns

Mar 24, 2016 - 00:56:16

In this episode you’ll learn from an entrepreneur that’s launched 6 Kickstarter campaigns and plans on launching 2 more this year. In this episode you'll learn: 1. The marketing channels they utilized when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign. 2. How they transitioned the traffic and buzz from Kickstarter to their Shopify store. 3. What benefits they’ve found from creating a business plan and updating it regularly.

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How TheArtPillow.com Turned His Passion For Art Into a Profitable Career and Business

Mar 22, 2016 - 00:53:20

On today’s podcast you’ll learn from an entrepreneur that turned his passion for art into a business. In this episode you'll learn: 1. If you’re an artist, you first step to monetizing can be offline through art shows. 2. The business side of working with Fab.com. 3. What it’s like to sell your products through a catalogue like CB2.

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How PosterGully.com Got Buyers And Sellers Together To Start A $1 Million Art Marketplace

Mar 17, 2016 - 00:47:12

In this episode you’ll learn from an entrepreneur that started an art marketplace in India. In this episode you'll learn: 1. Whether you should focus on buyers or sellers first when launching a marketplace. 2. Why they credit growth hacking for their early traction and what exact tactics they used. 3. How a campus ambassador program changed the game for them and exactly what’s involved in starting and running an ambassador program successfully.

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Starting DustAndThings.com From Scratch After Running a 75-Person Company

Mar 15, 2016 - 00:59:02

In this episode you’ll learn from an entrepreneur that already built a 75-person company and then decided to give it all up to start a new business from scratch. In this episode you'll learn: 1. What he quickly realized when he transitioned from a 75-person company to a brand new business with just him and his partner. 2. How he ran Facebook ads to validate his new business. 3. What is premature optimization and how it can kill your business.

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How One Entrepreneur Generates $1 Million a Year Selling Marijuana Accessories

Mar 10, 2016 - 00:53:27

In this episode you’ll learn from a top performing sales executive that’s in charge of two Shopify stores in the marijuana accessories industry. In this episode you'll learn: 1. Why you’ll get better customers by offering 100% satisfaction guaranteed refunds rather than giving away free samples. 2. Why not needing revenue immediately can help you focus on building a product-first business. 3. What it’s like working a demanding sales job and running 2 Shopify businesses.

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Marion Smith Turned Down a 6-Figure Salary To Start A Business That Now Makes 6-Figures Every Month

Mar 8, 2016 - 00:46:24

In this episode you’ll learn from a designer that turned down a $150K salary to start her own independent brand. In this episode you'll learn: 1. How to plan out and manage a subscription box product. 2. Why you should get a large order of samples when working with manufacturers rather than just a few samples. 3. How she was able to build a 20,000+ loyal fan base using YouTube.

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How HandbandPro.com Made $184K Selling A Crossfit Product She Invented

Mar 3, 2016 - 00:47:39

In this episode you’ll learn from an entrepreneur that started doing crossfit to get into shape and then ended up inventing a product for crossfit athletes. In this episode you'll learn: 1. Why you might not want to look at your numbers every day. 2. If you spend less time planning and more time taking action, things start to fall into place. 3. How she used Facebook groups to get her first sales.

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SmartNora.com Just Broke $1 Million In Presales on Kickstarter and Shopify

Mar 1, 2016 - 00:47:18

In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store. In this episode you'll learn: 1. What are the keys to having a high converting Kickstarter video. 2. How to market a 30-day Kickstarter campaign. 3. How to get press by looking at the websites of other companies in your same industry.

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How NutButterNation.com Made $75,000 By Targeting The Right Sales Channels

Feb 25, 2016 - 00:55:54

In this episode you’ll learn from an entrepreneur that’s tried to start 8 other businesses and finally hit a success all while doing it on the side. In this episode you'll learn: 1. How to validate an idea early from someone that’s tried to start 8 other businesses. 2. How to get unbiased feedback from friends and family. 3. What processes and systems to set up to market your product successfully.

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How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway

Feb 23, 2016 - 00:53:26

In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey. In this episode you'll learn: 1. How to use your competitor’s product reviews to improve your copywriting. 2. How to reverse engineer the viability of a business idea. 3. How to find and work with influencers and only pay them when they sell your product.

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Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year

Feb 18, 2016 - 00:53:19

In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: 1. Why you might want to be careful about starting a business around a passion. 2. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business.

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TreatsHappen.com Launched Their Brand By Going To 30 Trade Shows Last Year

Feb 16, 2016 - 00:43:35

In this episode you’ll learn from two entrepreneurs that launched their brand through trade shows. In this episode you'll learn: 1. What do you get from investing $1,000 into a booth at a show. 2. How to know which shows will be worth your time from two entrepreneurs that went to 30 trade shows in one year. 3. How they use Facebook boosted posts promote their own viral content.

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THE JOE ROGAN EXPERIENCE
#606 - Randall Carlson

Feb 4, 2015 - 3:09:16

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